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Sneakers October, 24 2008

Nike Zoom Lebron IV “The LeBrons” Pack

This weekend Nike is set to launch “The LeBrons” – a special pack of footwear from the Zoom LeBron Six collection that takes its inspiration from the four popular LeBrons characters featured in Nike commercials since 2006.

Designed to reflect the personalities of the four LeBrons characters, “Athlete LeBron”, “Business LeBron”, “Kid LeBron” and “Wise LeBron”, “The LeBrons” will be available individually at select retail locations in Chicago, Los Angeles, Miami and New York beginning Saturday, October 25, and in Cleveland on Sunday, October 26. Each of “The LeBrons” shoes incorporates materials and colors that represent the characters’ exuberant personalities. The sneakers also feature a photo of the character on the inside of the tongue as well as a silhouette of the character along the sock liner of the sneaker. The limited edition sneakers will be available for a suggested retail price of $160.

To celebrate the launch of “The LeBrons,” Nike will host The LEBRON JAMES BLOCK PARTY on Sunday, October 26, in Cleveland. More info on that, and details of the shoes after the jump.

The LEBRON JAMES BLOCK PARTY is a consumer event that brings together the Cleveland community for an afternoon of games and activities that include basketball, video games and music.

WHEN: Saturday, October 25, 2008 – On Sale Date for “The LeBrons” (Chicago, Los Angeles, Miami and New York). Sunday, October 26, 2008 – On Sale Date for “The LeBrons” (Cleveland) LeBron James Block Party – Next (4779 N. Field Road, N. Randall, OH 44128) 12 noon – 4:00 pm

WHERE: Cleveland – Next (4779 N. Field Road, N. Randall, OH 44128), Chicago – Niketown Chicago (669 N. Michigan Ave., Chicago, IL 60611), Chicago – Sportsland (2121 Shermer Road, Northbrook, IL 60062), Los Angeles – House of Hoops by Foot Locker (8500 Beverly Blvd.), Miami – Shoe Gallery (244 NE 1st Ave, Miami, FL 33132), New York – House of Hoops by Foot Locker (265 W. 125th, New York, NY 10027).

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