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Shoes October, 27 2008

Volta Footwear

It’s an interesting time. While the big players in the sneaker market still rule, the consumer seems to be more open than ever before to try out something else. Independent footwear brands such as Common Projects, Opening Ceremony, Gram and others, are filling the gap and offering something new. Today we give you a look at another new player in the market – Volta.

A mono-product unisex style, Volta ombines the casual standards to a sneaker feel; a product brand with no
strong local styles, ready to be marketed to a wide international audience. The use of nylon on the back-side breaks the formal look, giving new flavour to a standard boot-style. The shape is a little pointy, to give the shoes a stronger outlook and to increase brand recognition. The color-range gives the product different kinds of taste: the white styles can have a stronger sneaker appeal, while the brown-beige-green move closer to a casual-boot look as much as grey-navy-red can be seen as more fashion-oriented.

The Italian brand will be available soon in some of the most recognized boutiques around the globe, including Best Shop Berlin, Henrik Vibskov Copenhagen, Ships Japan, Lane Crawford and many more. Expect first styles to be available as of January 2009.

Take a detailed look at the first product offering of Volta after the jump.

Selectism