Next Spring adidas will be introducing their new SVLR collection. Priced in between the regular line and the expensive Y-3 collection, SVLR will be offering performance inspired clothing with more style. It also seems like the collection will be only lightly branded and concentrates on a lot of basics. In Spring around NY Fashion week a SOHO flagship store will open and later on a Paris flagship store is also in the plans. Via Men.Style/WWD.
It will be interesting seeing what direction adidas takes with the new SLVR collection. We cannot help and think about Nike Sportswear when we hear this, but do not want to set our mind yet until we know more about it.