The Paper Magazine 24 hour store in Los Angeles opened its doors yesterday and is still running for today. Thanks to Notcot we can give you a look at the interior of the store. It’s a great concept – Paper invited outstanding retailers and brands to offer special product during a 24 hour period. Supreme, Undefeated, Opening Ceremony, Strangeco, Jeremy Scott and many others are participating this year.

Take a look inside the Paper Mag 24hr Store after the jump.