Dell Computers teams with three artists for their Product Red Studio 15 and 17 laptops. Proceeds from Product Red go to eliminating aids in Africa. The three people chosen to work on the project all have a unique connection to the issue and the continent. Joseph Amedokpo is an artist living and working in West Africa. Siohban Gunning lives in South Africa, and her art is inspired and informed by a wealth of travel throughout the region. Finally, Bruce Mau is a graphic designer and founder of the Center for Massive Change, located in Toronto. All approach the cause with the same vigor, and their own unique artistic outlook.