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Sneakers January, 19 2009

The Nike Cortez Brothers Animation

The Cortez Brothers By Nike Sportswear from HighSnobiety on Vimeo.

On February 14th, 2009, Nike Sportswear will release the special Nike Cortez: Innovation to Innovation Pack, featuring the groundbreaking 1972 original Nike Cortez running sneaker along with 2009’s innovative Nike Cortez Fly Motion—a cutting-edge version of the iconic original that puts a premium on reduced weight in the upper by leveraging Flywire technology—both presented in one strictly limited edition box.

A special pre-release will take place on January 20th in Barcelona, followed by second special pre-release on January 31st in Berlin, before and final special release at other select retailers February 14th, 2009.

To celebrate this special moment, Nike Sportswear, in partnership with London-based tokyoplastic, a critically acclaimed directing collective, has created a 30 second animated original film inspired by the story of the Nike Cortez: Innovation to Innovation pack, showcasing this story of innovation from Nike Design.

Centered around two special characters, Phil & Bill [based on Nike’s co-founders Phil Knight and Bill Bowerman], ‘The Cortez Brothers’ and their characters are physical manifestations of the Nike Cortez – pure hybrids of classic style and performance. While Bill shares the classic style of the original 1972 Nike Cortez – he is old school, Phil, Bill’s younger brother, represents 2009 and has a tireless appetite for new things, ideas and experiences.

The Cortez Brothers will premier on nikesportswear.com on February 14th, 2009. Today we can show you an exclusive preview of the animation created for the release! Enjoy!

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