With fashion week coming up and a flurry of trade shows all happening, peaking into the history of consumer culture certainly has merit. In When Broadway Was the Runway: Theater, Fashion and American Culture, theater historian Marlis Schweitzer uncovers the role commercial Broadway played in the birth of America’s fashion industry. The stage introduced women and men to the latest styles. Theater providing a crucial space for the development of mass marketing and the cult of celebrity. Schweitzer’s book releases in March through University of Pennsylvania Press.