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Fashion January, 24 2009

adidas SLVR Spring/Summer 2009 Collection Video

adidas SLVR Spring / Summer 2009 from adidas SLVR on Vimeo.

A couple of months ago we reported about the upcoming new SLVR collection by adidas. At the time we could only show one outfit and had no real clue what the direction of the new line was. Here now some more info and a video showcasing their Spring/Summer 2009 debut collection.

“The adidas SLVR label’s key message is ‘Simply Perfect’. The range shows a timeless and considered design; one that conveys a minimalist character, yet is fresh and progressive. The collection includes apparel, footwear and accessories for both men & women.

The adidas SLVR Film was shot by renowned photographer Mark Segal and art directed by Pietsch Lim. The film brings the new concept to life through strong yet effortless black and white visuals and a sound track by Say Hi to Your Mom.

The adidas SLVR label will launch globally in February 2009.” Via Selectism.

Make sure to check out the collection video, both the images and music used are great!

Selectism