Footwear brand Kickers launch user-generated video for ‘Fancy Footwork’ by Montreal-based electro duo Chromeo. Kickers commissioned this video to celebrate the release of a new and exclusive CSS remix of Chromeo’s album title track.
The Fancy Footwork campaign launched at music festivals last year where revelers were challenged to be filmed throwing down their finest footwork onboard a huge trailer for the chance to appear in a finished Chromeo video. The trailer toured some of the UK’s best live events such as Bestival, T4 On The Beach and Get Loaded. Each clip was uploaded onto video hosting website YouTube, generating 1000s of videos.
The video is a stop frame clip collage created by production animation house Lovebite, who wove dozens of people’s dance-moves together to create a mountain of feet that would go on to power the star of the video; the home-made, motion-powered incredible ‘machine’ unleashing Kickers shoes. Far from being ordinary shoes though, each is brought to life with additional limbs, wheels, helicopter blades and oodles of personality.
Kickers have also partnered with Brazilian party-starters CSS for a remix of the track, as well as a special ‘remixed’ music video. At the sound controls, CSS provide a deft studio re-rub of Chromeo’s Fancy Footwork complete with the kind of 8-bit machine funk that befits a beautifully hotch-potch visual production such as this. The audio file is available for download via the Kickers MySpace.