Since the inception of Swagger’s high end Phenomenon brand they have radically changed the direction. From a high end street label, Phenomenon has turned to become more of a conceptual fashion line, introducing very interesting cuts in their collection. The new direction is interesting, but also more extreme, which in return makes a lot of pieces of the line too hard to wear for many out there.
Here we show you the Phenomenon Spring/Summer 2009 Lookbook, giving you a good idea of what there is to come this season from the brand.
Many more images follow after the jump.