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Denim January, 29 2009

DC Introduces Danny Way Signature Denim

For Spring 2009 DC introduces its first Signature Apparel Collection featuring designs from Danny Way. Working closely with DC designers to make the products 100% his own, Danny has created a custom jean and a corduroy pant. Though signature shoes have served as the cornerstone of the DC strategy for over 15 years, this Signature Danny Denim Collection is the first time DC has offered apparel stamped with a team rider name. Besides being the greatest skateboarder ever, Danny is a man with a defined and unique style, so who better than him to kick off DC signature apparel.

Check out this interview with Danny, talking about the new signature denim.

Take a detailed look at the denim after the jump.

DC Introduces Danny Way Signature Denim

DC Introduces Danny Way Signature Denim

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