Sneakers March, 4 2009

    Y-3 Spring/Summer 2009 Mood Film

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    adidas Y-3 Spring / Summer 2009 from adidas Fashion Group on Vimeo.

    Over the course of the last couple of weeks we have shown you a good amount of new Spring/Summer 2009 product from the Y-3 collection. Here comes now a new mood film that has been produced around the collection.

    “Y-3’s campaign for Spring/Summer 2009 disregards convention in favor of a fresh perspective on the world. It is a look at a synthetic reality, an exploration of people’s lives seen as a glimpse through the lens of omnipresent surveillance cameras. The accompanying Y-3 movie captures a mood of undiluted elegance, vibrancy and sophistication – the mood of Y-3. Filmed by Darren Lew with the creative direction of Doug Lloyd, it reveals the verve of the Y-3 lifestyle where high performance meets high fashion.”

    All the credits of the film follow after the jump.

    Creative Director: Doug Lloyd, Lloyd & Co.
    Art Director: Martin Sandberg, Lloyd & Co.
    Director of Cinematography: Darren Lew
    Editor: Theo Stanley
    Video Editor: Zak Tucker
    Music: Sam Wagster
    Styling: Julia Von Boehm
    Hair: Didier Malige
    Make up: Diane Kendal
    Models: Oliver Edwards/VNY Model Management and Constance Jablonski/Marilyn Agency
    Set Design: Stefan Beckman
    Location: Downtown LA