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Fashion March, 14 2009

False “Everything Is False” Collection

FALSE have re-invented themselves once again, doing away with their seasonal releases and moving towards an organically growing (evergreen) catalogue of artworks on tees for what they call “walking canvases”. Adding upon that and moving the brand into the higher echelon of exclusivity, FALSE have repositioned the new retail experience of the brand for the Japanese market with all their international sales to be controlled and sold exclusively through their E-Store.

FALSE aim to make the new brand experience an artistic expression rather more than a fashion statement. Their organic catalogue is entitled “Everything Is FALSE…” and begins with 7 mixed media designs. All designs shown here can now be purchased at the FALSE E-Store.

Check out all 7 new designs after the jump in detail.

Selectism