The bi-coastal collaboration between Incase, HUF and DQM has gone from concept to creation. Available today are the HUF and DQM Skate Messenger Bags, customized in two variations that feature defining visuals of each of the retailers’ respective cities. Designed with bike and skate enthusiasts in mind, the bags pair the best aspects of conventional bike messenger bags and the ability to secure a skateboard with Incase’s refined industrial design aesthetic and device-driven functional features.
Born out of longstanding friendships that span across time and space, the Incase for HUF and DQM project began when Damon Way (Incase Chief Brand Officer), Keith Hufnagel, aka HUF (HUF owner/professional skateboarder), and Dave Ortiz (DQM owner) decided to partner together with the vision of creating a product that authentically represented their collective interests, backgrounds and geographies.
The HUF and DQM Skate Messenger Bags are designed for full functionality and performance. From the heavy denier Cordura Nylon construction, waterproof lining and padded inset notebook compartment to the custom skateboard attachment with injection-molded skate bumpers and integrated, removable hip pack, the bags are travel-ready protective solutions for essential gear.
Although the HUF and DQM Skate Messenger Bags maintain the same construction and functional features, an important aspect of the project was to outwardly represent the cities of each retailer by customizing the bags’ front panels.
San Francisco is represented on the front panel of the HUF Skate Messenger Bag through custom patches with DBC references and HUF’s signature H. DQM pays homage to New York City with a graffiti-laden waterproof interior panel and an exterior panel featuring a sewer rat and a version of the Statue of Liberty. Both bags feature the Incase for HUF and DQM logo wheel patch.
The HUF and DQM Skate Messenger Bags have been produced in limited quantities and are available for purchase through the Incase webstore, HUF retail locations, DQM and better boutiques and go for 289 USD.
Check out a nice video interview with both Keith Hufnagel and Dave Ortiz about the project.
Many detailed images of the Incase x Huf and the Incase x DQM messenger bags follow after the jump.