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Fashion April, 1 2009

Nigo Cedes Roles At A Bathing Ape

An interesting article was just published by WWD about the re-organization of A Bathing Ape. Nigo will actually stepping down as president and director of the brand and will be staying on as designer.

“Nigo said he will continue as the majority owner of Nowhere Co., Ltd., A Bathing Ape’s parent company. He will also continue as the designer of A Bathing Ape (also known as Bape) as well as his partnership with singer/producer Pharrell Williams in the Billionaire Boys Club and Ice Cream brands, where he is co-owner and head designer.”

It seems like a pretty standard move. As the brand grows and become too big, the founder stays on as the creative and business people take over the reigns. Let’s see if this will cause some changes at the brand.

UPDATE: We heard that next seasons Bape collection is actually designed entirely by Tet from WTAPS. Tet is taking over the Creative director position for next season. We are definitely looking forward to the new season and can only imagine the best to come out of it.

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