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Art April, 9 2009

VitroRobertson x Asics | World’s Largest Lite-Brite

San Diego-based advertising agency, VitroRobertson and their client ASICS®, a performance athletic footwear and apparel company has officially been awarded the Guinness World Record for the Largest Lite-Brite ever constructed.

The record setting light-installation was inspired by the original Hasbro Lite-Brite toy that was hugely popular during the late 1960’s. The piece was constructed using 347,004 Lite-Brite colored pegs, creating a replica of the ASICS GEL-Lyte III™ trainer: albeit a 9 feet tall by 14 feet wide version that eclipsed the previous Lite-Brite world record of 5’ X 10’.

In 2009, the world’s largest Lite-Brite will be touring the country, traveling to concerts, parties and events like the Summer X-Games, The MTV Music Awards and Lollapalooza.

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