The high street/high fashion collaborations continue as Ann Sofie-Back becomes the creative director of Cheap Monday. The appointment coincides with the Swedish designers return to Stockholm after more than a decade in London. She’ll be responsible for everything apart from the denim, which will remain under the guise of the original owner (and hopefully include a few more forgiving cuts for those who’ve dared do any form of physical exercise in the last ten years). Her first full collection for Cheap Monday will be the Spring/Summer 2011 collection, although she contribute towards the SS10 and AW10 collections. She’ll continue to show at London fashion week and her lines will carry on as normal.
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