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Architecture June, 11 2009

Fila Pop-Up Store By Grow

Based in Stockholm, Grow is a brand strategy agency currently working on the rebranding of FILA. In this effort, they’ve designed a pop-up store in Milan. Keeping it very simple, the firm plays on FILA’s use of the pinstripe to winning effect. From the cages to the wallpaper, and even the fixtures, the pinstripe rings clear. The shop will remain open until April, 2010. (via Frame Mag).

More images of the space after the jump.

Selectism