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Accessories June, 16 2009

Pharrell’s Custom Gold G-Shock

By now you should be aware that Pharrell likes jewelry, a lot of jewelry. As much as we think the era of bling is over, Pharrell certainly represents a new, if not different generation in those regards. Just recently we showed you his collaborative artwork with Takashi Murakami, where he turned every day objects with the help of Jacob & Co. into jewelry. The same holds true for his customization of his G-Shock watches. The rather cheap plastic watch (in comparison to the rest of the luxury watch market) gets the ultimate upgrade in the form of precious metals and diamonds. For some reason we find the amount of bling on the G-Shock less disturbing than your regular blinged out watch. What do you think?

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