01. Consumed – Wearing the Same Dress Every Day For a Year

“Her experiment’s home is theuniformproject.com, where she posts a picture every day of whatever ensemble she has come up with. The exercise was designed to attract online attention, as it is also meant to be a yearlong effort to round up donations for the Akanksha Foundation, a nonprofit that supports education efforts for underprivileged children in India.” (nyt)

02. Footprint: Milwaukee

“For more than 40 years in Milwaukee, the Fourth of July has been synonymous withSummerfest. About 900,000 people set up camp on the banks of Lake Michigan to watch over 700 bands on 11 stages over 10 days..” (wsj)

03. Abolut No Label (above)

“The Absolut No Label bottles are numbered and contain no label or logo. They feature only a removable campaign sticker with the website address, where consumers can find more information and give feedback. The product was launched on May 22 and in Scandinavian travel-retail the exclusivity deal will be extended until the end of August.” (dieline)

04. Urban Camo Against Crime

“It’s Urban Camo Against Crime. The direct translation: Bags and purses that look like newspapers to not get mugged. Pick your newspaper, The Dependent, The Thames, or Le Monte (or a few others depending the bag style).” (js)

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