With the support of adidas Originals, Alexander Gnädinger recently launched his book “100 Girls on Polaroid
.” The Polaroids show something that is hard to find in times of digital photography: unaltered reality. The photographer captured the 100 girls how they naturally see themselves and how they want to be seen – what you see is what you get. The project was launched at No74 in Berlin during an exhibition showcasing Women’s archive shoes from like the Adria Jeans from 1978 to a adidas for Yohi Yamamoto shoe from 2001. ”100 Girls on Polaroid” is 476 pages long and features 250 photos, with a cover made of original polaroid cartons. Through August, the book will be available exclusively at No74
and internationally from September on.
Check out some looks of the adidas Originals & Alexander Gnädinger 100 Girls on Poloroid book and event after the jump.