With the support of adidas Originals, Alexander Gnädinger recently launched his book “100 Girls on Polaroid.” The Polaroids show something that is hard to find in times of digital photography: unaltered reality. The photographer captured the 100 girls how they naturally see themselves and how they want to be seen – what you see is what you get. The project was launched at No74 in Berlin during an exhibition showcasing Women’s archive shoes from like the Adria Jeans from 1978 to a adidas for Yohi Yamamoto shoe from 2001. ”100 Girls on Polaroid” is 476 pages long and features 250 photos, with a cover made of original polaroid cartons. Through August, the book will be available exclusively at No74 and internationally from September on.
Check out some looks of the adidas Originals & Alexander Gnädinger 100 Girls on Poloroid book and event after the jump.