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Fashion July, 17 2009

Freshjive Drops Logo & Branding

In an interesting move Freshjive will be dropping all forms of logo placements and branding on their entire collection from Spring/Summer 2010. Rick Klotz has always had an issue with the business of branding, yet loves designing clothing and t-shirt designs. As a result he decided to no longer use the name Freshjive on any product coming from them. It’s a very interesting decision and we look forward seeing the impact of the decision.

After the jump you can take a look at how this no logo and no branding strategy translates onto their product.

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