Paul Smith line drops their latest fragrance for men everywhere, simply entitled, “MAN.” “The new cologne, created by Nathalie Lorson, who’s worked with Jil Sander and Trussardi as well as on earlier PS scents, is a strong mix of powdery orris, citrusy yuzu, and incense. It’s heady stuff—here, as always, less is more—but fresh and appealing, too. As an added bonus, the bold, geometric bottle is as handsome as any we’ve seen lately, and well deserving of some prime shelf space. A bold look for a big scent—see: book, cover.” Look for it at Paul Smith store  and online on August 6. (

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