Where the runway meets the street

We’ve said it before and we’ll say it again – the way fashion retail works is ridiculous. It’s a swelteringly hot 30 degrees in London right now (don’t laugh, this is incredibly hot for us) and all the stores are selling sweaters and coats. As any character in the Wire would say, ‘what part of the game is this?’

If you’re not in London right now or, bibleman forbid, in a place where it’s not hot, you’ll like the look of this YMC purple sweatshirt. We’re not in love with the V-neck detailing, but it’s not so bad that we’re ready to write off the whole piece. (End)

Detailed shots after that leap.

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