Published in 1947, the Textile Brand Names Dictionary was devised as a simple resource for those entering the textile business. Leafing through its pages readers could establish which names were in use, and thus avoid any potential issues. As Steven Heller points out in a new essay on Design Observer, the book might just be the first primer on how to select a name and logo. In his short piece, Heller neatly sums up the Dictionary and gives historic perspective to the issue of a good trademark. Worth checking out.

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