Where form meets function

LA Times checks in with a piece on ACE Hotel’s “suite” work with Cali’s own Levi Strauss. “Suite 501” is exactly what you would imagine it would be – a denim decorated room in the spirit of the Levi’s 501. “A mock-up of the room was on display in a ’20s era house just off Sunset Boulevard in the shadow of the Chateau Marmont on Thursday, a former residence on Selma Avenue that a few months ago became the new home of Levi’s VIP space/entertainment industry networking hub, headed by Sheri Timmons, director of engagement marketing for Levi’s who worked with Ace owner Alex Calderwood on the project.” Marketing works.

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