Architecture has played a pivotal role in expressing the brand identity of America’s fast food chains. PK Arkitektar’s vision of KFC in Iceland moves away from the standard and looks instead towards the site and local environment. Built in Keflavik, Iceland, this KFC plays with vertical and horizontal black boxes, and the interior is created with raw cast concrete. The result is a clean space that allows a good interplay of light and shadow. (via ArchDaily).