Analog Clothing, Aloha Army, and Kauai photographer Mike Coots joined forces to create one gnarly boardshort rooted in Hawaiian culture. Adorned with photos of local surfers, friends and family throwing up “shakas” the shorts feature photos shot by Coots at Pipemasters in the winter of 2008, and in Kauai over the past year. The shaka is the ultimate symbol of aloha and local culture in Hawaii. It is a common greeting that some say is the physical manifestation of aloha. The meanings are multiple: thank you, take it easy, hello, and good-bye.
An early release of the Aloha Army x Analog Lewers Boardshorts will take place at Aloha Army on Thursday, October 15, 2009, where the shorts will be available exclusively until February 2010.