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Fashion October, 28 2009

Prada JWP Epicenter Project

Prada takes the concept of the traditional souvenir t-shirt to a new level and presents the JWP Epicenter Project.

“Prada today unveiled the JWP Epicenter project, a new collection of souvenir t-shirts with the floor plans and frontages of the brand’s seminal flagship stores printed on them.

The Jersey White Prada Obvious Classic t-shirts (understandably abbreviated to JWP for the project) come in different ‘Prada’ shades for the different stores: white for Tokyo, LA and Montenapoleone Donna; red for NYC; sky blue for Montenapoleone Uomo; light green for London and black or white for Galleria. “

Definitely an interesting approach. Look out for a release soon. Check out all t-shirts in the series after the jump.

Via Wallpaper.

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