Where the runway meets the street

Complementing the well known denim offerings, Edwin’s Spring/Summer 2010 collection takes cues from the sea and from classics of shirting and outerwear. While not quite as exciting as the collaborative venture with Folk, the pieces are focused and simple. Ready to wear is a new direction for the brand, and in it there is an attempt to meld the rugged connotations of denim with a look inspired by proper “maritime” activity.

Above and after the jump are selections from Edwin’s look book of lifestyle shots for Spring/Summer 2010. I’ve included some of the ladies line on the grounds that I find the model to be super cute.

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