Last week we reported about Nike’s first collaboration with Product (RED), the (Nike) Red laces. The launch of this special get together was presented last week in London. We attended the launch event, and can now give you a little behind-the-scenes look at the celebration. Chelsea striker Didier Drogba and U2 frontman Bono were in attendance to launch the Nike (RED) initiative to fight HIV and AIDS in Africa. Also on hand were footballers, Clint Dempsey, Joe Cole, Marco Materazzi, and many others – all of whom will also be playing the field in the Nike (RED) laces throughout the year.
Take a look at the (Nike) Red launch event recap after the jump.