Fullscreen
Sneakers January, 7 2010

Gourmet x Pepsi Uno

Gourmet got together with Pepsi to collaborate on their high top Uno sneaker. The sneaker comes in a white canvas colorway with a large combined logo of both brands on the tongue of the sneaker. Other highlights include the triple color laces, canvas strap on the heel and the bi-color outer soles.

“When the opportunity to do a collaborative shoe for Pepsi arose, we were very excited about the project. Epiphany approached us with the idea, they had the relationship and we ran with it. The heritage of Pepsi in the US and where we grew up in the East Coast is very nostalgic. Seeing the Pepsi vending machines as kids and growing up in the end of glass bottles and the introduction of the 3 liter. More importantly, Pepsi is classic American and has evolved but stayed constant all these years. We like to think of our brand Gourmet as very similar.

The design process and fabrication for this piece was clean and classic. We utilized our signature model the UNO and applied a 8 oz. cotton canvas with a high density silk screen on the tongue. The light weight fabric was chosen to be worn in the spring or summer. What is better than an ice cold Pepsi on a hot summer day, the shoe complements that. The color chosen are the exact Pantones from a Pepsi can. We blocked the sole in the standard Pepsi navy and played with the white and red on the upper and laces. Overall the shoe is classic with a pop; you can see the connection.”

Many more detailed images of the Gourmet x Pepsi Uno follow after the jump.

Selectism