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Shoes January, 11 2010

Creative Recreation Fall/Winter 2010 Footwear Preview

We present an early preview of the upcoming Creative Recreation Fall/Winter 2010 Footwear Collection. Spit into various lines, Creative Recreation takes an overall more classic approach on their sneakers, especially in terms of colors and materials. Also each category will see releases of new silhouettes in F/W 2010. The “Made in Italy” premium collection looks very different from previous seasons and takes a much more fashionable and grown-up approach, even moving away from what we perceive as a sneaker.

Take a more detailed look at some styles from the Creative Recreation Fall/Winter 2010 Collection after the jump.

UPDATE: Some of you might have followed the discussion below surrounding one of the images in the new Creative Recreation campaign. We had a quick chat with their Marketing team and everything makes more sense now. Please read a full explanation by Creative Recreation, regarding the idea behind the campaign and their overall involvement in Africa, after the jump.

“IN regards to the comments and photo posted on highsnobiety, we at Creative Recreation completely understand the confusion that has sparked from our campaign photo. It is my goal though, to clearly communicate that our sole purpose in shooting the campaign in Africa, and amongst these people, is to communicate the beauty that is in Africa, showcase the people and lives that have inspired us, as well as give a small glimpse of the wonders and beauty of these people and this country.

Over the past year, we have been fortunate enough to have involvement with many charities in Africa and in July we donated over 10,000 pairs of shoes to local charities in Africa. Also, during this past trip, we were able to spend time with the people there and even were able to buy their village a cow, which is extremely valuable to them and their culture.

As a marketing team, we stand behind this campaign, as our sole purpose is to bring other cultures and experiences to those that may not be able to experience it first hand. With the above being said, and in order to avoid any further confusion, this photo will be taken down and replaced. We hope our intentions with this campaign are clearly communicated and better understood.”

Via CR Journal.

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