Where the runway meets the street

Wrangler’s latest installment of their “We Are Animals” campaign for Spring/Summer 2010, may confuse some with its installation name. “‘Red,’ which is a dominant and unifying colour in the campaign, was chosen for its expression and symbolism: warmth, passion, love, strength, vivacity, energy, liberation – life. The boiling energy of the males and females in the frame collides with this vibrant crimson to create an image of the Wrangler brand…” The campaign developed by, Fred & Farid Paris, and by Jeff Burton, is a bold and may be dramatic for many but we present it for review.

More looks from the Wrangler “RED” Spring/Summer 2010 Campaign after the click.

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