idsgn have a great series called ‘know your type’ which, unsurprisingly, focuses on font types. This edition focuses on the ‘Cheltenham’ font, which has seen it’s share of ups and downs and is currently undergoing a resurgence, thanks to use by the New York Times. The font, which was created in 1898, is also used in LL Bean’s logo. We’re not gonna ruin the story by condensing it into a bite-sized chunk, so head over to idsgn and read it in full.
Take a leap to see some examples of the font in use.