To celebrate the premiere of HBO’s “How to Make it in America,” HBO and Complex magazine partnered with ALIFE to produce a series of 5-panel hats inspired by the show, starring Bryan Greenberg, Victor Rasuk and Kid Cudi.
Legendary NY graffiti artist and “How to Make It in America” guest star Lee Quinones worked with ALIFE founders Rob Cristofaro and Arnaud Dellecolle on a custom design that evoked the show’s “American Dream” theme. The image of a pair of crossed fingers holding a hundred dollar bill represents the hustle and hope for success.
300 hats were produced and can be found in 3 colors – black, red and heather grey. Complex.com will be giving 100 hats away via an online sweepstakes. Visit Complex to enter for your chance to win.