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Fashion February, 16 2010

Nike Sportswear x James Jarvis England Team Kit

We present to you six Collaborations spawned from Nike Sportswear’s desire to celebrate the beautiful game of football in a way that connects to the national team fans who dwell at the intersection of sports and culture. In 2006, Nike collaborated with a group of artists to curate and design environments and spaces that represented their countries, but there was no product connection to this partnerships. This year, Nike worked with established and emerging artists from six countries to create alternative National Team Kits that flip the script on the classic football kit.

Each collaboration includes N98 Track Jacket, AW 77 hoodie, kit tee, polo shirt and short for both men and women; then tee for men and tank for women.

Each kit includes a selection of Nike Sportswear footwear coordinated with the apparel. In addition to a team-color customized Nike LunarLite Rejuven8 Mid and Air Max BW Gen II, additional silhouettes such as Air Zoom Tiempo, Dunk High AC, Air Footscape Freemotion and Nike LunarLite Chukka Woven have been selected to provide plenty of options to express team pride.

While British graphic artist James Jarvis is best known for his playful illustrations and contributions to the designer toy phenomenon, he takes his sports seriously. At first glance, his interpretation of the England crest stays true to the national archetype, but up close the designs are all Jarvis: his heraldic lion flashing a trademark googly-eyed grin. Jarvis drew from medieval woodblock prints for inspiration, and the “10” on the chest is traditionally reserved for the most beautiful players of the game.

The Nike Sportswear x James Jarvis England Kit includes the Air Zoom Tiempo, Air Footscape Freemotion and the Air LunarLite Rejuven8 Mid. Furthermore the mascot designed by the artist appears on team polos and the AW77 hoodie.

Detailed images of the all product from the Nike Sportswear x James Jarvis Collaboration follow after the jump.

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