New Balance 365 is a collection of 365 short films that encourage viewers to think about “the balance”. Each morning, one 20 second short film will post live to NewBalance365.com for everyday of 2010.
The first 88 (of 365) films were shot in Stockholm and were directed by multi-talented Swedish film director Jesper Koothoofd. Each film features a New Balance silhouette that will be introduced as part of New Balance’s global spring/summer 2010 collection.
In addition to the website, this project can also be accessed via an iPhone app which brings the experience of New Balance 365 to life in the form of a daily alarm clock. The alarm clock wakes you up with something new and different every day and also allows you to view your own sleep statistics, and how they compare to others around the world.
Now available for download at NewBalance365.com.