Fashion February, 25 2010

    Casette Playa Autumn/Winter 2010 Augmented Reality Presentation

    Share Tweet Email Reddit Flipboard WhatsApp Comments

    Cassette Playa presented fashion’s first ever live augmented reality performance at Somerset House, London on Sunday February 21st, 2010. If, like us, you don’t have much of a clue as to what augmented reality is, we’ve posted a definition below:

    “Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery – creating a mixed reality.”

    Better yet, watch the video featuring Zomby, Sewn Leather and Salem. Groundbreaking stuff from Carri Munden and the CP crew.