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Art March, 1 2010

Video | Mister Cartoon for MetroPCS

I rarely highlight corporate art projects, but felt that this video of Mister Cartoon, Cope2, and Sen2 had some interesting elements. For one, it shows a full on desire by the client (MetroPCS) to appeal to an “urban” customer. Secondly, it is nice that there is an element of the organic… the guys seem (on the surface) to be having a laugh and enjoying the night. The resulting art isn’t groundbreaking, for sure, but the clear corporate intent certainly limits innovation. Its urban art explicitly targeted to an uptown audience. And, an LA legend in the Bronx. What?

Finally, I’m hoping this might spark some conversation among readers. What do you all think about the appropriation of graffiti by marketers, and further more is this a positive of damaging approach by MetroPCS?

Something light to end the day as well.

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