Buildouts. We love them. Especially when they’re from the brands we love. Check this “mini-mart/convenience” store they set up in Virginia during the North America Handmade Bicycle Show. Ben showed up some views of the pop-up on his Column recently. We’ll expand on it with some more images. “Beverage cooler, magazine racks, shelving, lottery, public postings and a cigarette wall (smartly rebranded by Carey SH with the names of our Continental rides), help to set the store—and a few shiny bikes laying against the front wall complete the quick stop spot.”

More looks at the Rapha Continental Mini-Mart after the click.

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