01. Ariel with a touch of Downy: Fresh (above)

“In order to demonstrate Ariel with a touch of Downy’s specially formulated fragrance of just-washed laundry, and the fact that it lasts for up to 5 days, Saatchi & Saatchi, Dubai created special packages that resembled the fresh produce commonly displayed in supermarket aisles. While doing their weekly groceries, shoppers were surprised to find a new variety of produce: freshly laundered clothing.” (adsoftheworld)

02. Jay-Z ‘to invest in Arsenal

“Jay-Z, born Shawn Carter, said: ‘I don’t know a lot about the business of soccer, but in the future if the right opportunity presented itself, then who knows? I am a businessman, and I will always look at an opportunity, and if it feels right great.’ ” (mirrorfootball)

03. Digging in the Crates [Flash, Sound] | Installation

“Digging in the Crates is an interactive installation by Roland Loesslein which attempts to explore Sampling as a production technology of modern music. Dynamic music data is navigated using modified turntables with information graphics helping understand the complex relationships that exist between the sample and composition.” (creativeapplications)

04. Manny Pacquiao’s Great, But How Would He Have Faired Against Thomas Hearns!?

“There is little doubt Filipino southpaw and genuine boxing superstar Pacquiao is a fighter who has earned himself a place among the all time greats of the sport. From flyweight up to welterweight, the 31-year-old has dominated and won a major belt and, incredibly, it is while operating as a welterweight that Pac-Man has appeared to be getting even better. Taking care of top names Oscar De La Hoya (albeit a weight drained version), Miguel Cotto and, most recently, the much bigger Joshua Clottey, Pacquiao has more than proven his worth as a 147-pounder. However, what would have happened had the current pound-for-pound king been forced to face a peak Thomas Hearns at the weight he now fights at?” (eastsideboxing)

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