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Art April, 7 2010

Nike Mercurial Vapor Superfly II by Sølve Sundsbø

Another interesting artistic collaboration has evolved around the Nike Mercurial Vapor Superfly II soccer boot. This time the sportswear giant commissioned photographer Sølve Sundsbø.

“Known for his unique image manipulation, Sølve’s shoot encapsulates a kinetic look, highlighting the groundbreaking and ground sensing design of the boot’s innovative adaptive traction studs.

With his trademark clarity and post-production digital flair, Sølve plays on the extensive craftsmanship that lies within the Mercurial boot. His rationale is simple, “The great amount of research that has gone into this shoe is not necessarily immediately visible. That’s why I wanted to visualise its technological and scientific aspects first.”

Channeling the boot’s technology and clean aesthetic with Flywire carbon fibres and traction adapting studs, this imagery reinforces football’s future – style with substance.”

Take another look at the Nike Mercurial Vapor Superfly II by Sølve Sundsbø after the jump.

Nike Mercurial Vapor Superfly II by Sølve Sundsbø

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