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Fashion April, 8 2010

Mjolk Fall/Winter 2010 Lookbook

We take a first look at the upcoming collection for Fall/Winter 2010 by Mjolk. The Scandinavian brand presents a very coherent look for next season. We especially like all the oversized pieces, including wool sweaters and jackets. The oversized baseball jackets look very interesting and give the piece a totally different appeal. They also worked with some great classic patterns. Furthermore the hats featured in the collection have a unique look and are among our favorite pieces.

“Inspired by the melding of generations, juxtapositions of past and present, and themes of abandonment and renewal, Mjölk materialises every stage in a man’s life: his childhood and youth, wearing his father’s oversized jackets, school uniforms, and tee-shirts; his entrance into adulthood with denim and shirting; his middle age with tailored suiting and overcoats; the end of his life with nostalgic knits and corduroy. The collection, literally and figuratively, patches together the different textures, shapes, colours, and proportions that distinguish one generation from another, consolidating the span of a lifetime into a singular visual set.”

Take a full look at the Mjolk Fall/Winter 2010 Collection after the jump.

Via FT.

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