This past weekend a new store opened its doors in Berlin’s Mitte district – Soto. A much needed hole in the menswear market of the German capital was filled, bringing a mix of US, Japanese and Scandinavian brands to the city. The line-up includes Bedwin and the Heartbreakers, Deluxe, Militant Pacifist, Medicom Toys, Band of Outsiders, Opening Ceremony, Vans Vault, Nike Sportswear, Converse First String, Velour, Libertine-Libertine, Super, Penfield, Our Legacy, Pendleton, Tanner Goods and more. In terms of accessories Rizzoli and OHWOW books, as well as Baxter of California grooming products complete the assortment.
The interior of the store is minimal, yet warm, proposing a mix of vintage wooden furniture, antique factory lamps and run-down warehouse furniture, carefully upgraded with glas and vintage woods. Most of the brands are for the first time represented in Germany, some even exclusively available on the European market. Make sure to pass by on your next trip to Berlin.
Many more detailed images of the store follow after the jump.
Pictures by Robert Wunsch for Highsnobiety.com.