Throughout 2009, Kirk Dianda filmed and edited a four-part documentary series entitled MAKE IT COUNT, The Element Story. Accompanying the film, Element also released a 200-page photo book (which includes the DVD of the film) packed with imagery from Element’s 20 years in business. During the production process, Amber B. Dianda was lucky enough to sit in with Kirk while he interviewed many of the people behind the brand.
“To start things off, we flew to the east coast to shoot a handful of interviews, including Bam and his family in Westchester, PA, Donny Barley in Providence, RI, and Chad Muska in New York, NY. While there, Chad put us up in his apartment, where he acted as the best host New York had to offer… Here’s an insider’s look at one of the most energetic artists and skateboarders around, and in his natural surroundings; SoHo.”
Keep your ear to the blogs for more from this series. More Muska looks at Rad Collector.