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Fashion April, 15 2010

H&M “Fashion Against Aids” Summer 2010 Collection – Season 3

In time for the festival season, H&M presents their 3rd season of their “Fashion Against Aids” Collection.

“For guys, it’s all about looking like you’re in the band, with slim blazers and jackets, faded and patched denim jeans and cropped shorts, embellished waistcoats, paisley vests and the essential rocker’s hat are all part of the picture. There are also tents, sleeping bags, as well as fold-up chairs for friends who join the camp.

The festival collection marks the third year that H&M has supported the fight against AIDS, so far raised over 30 million SEK. The money has been divided between Designers Against AIDS (DAA), the NGO who brought the concept of Fashion Against AIDS to H&M and that promotes awareness of HIV/AIDS among the young, investigating new methods of peer group education and campaigning; YouthAids, focusing on its projects in Haiti and Russia to prevent the spread of HIV/AIDS in chronically affected areas; the TV Staying Alive Foundation and UNFPA, the United Nations Population Fund. As well as raising funds for the fight against HIV and AIDS, H&M hopes to raise awareness about safe sex among the young by donating to such an important cause.”

Aside from fun accessories, including sleeping bags, chairs and tents, the collection features some solid clothing pieces. The collection will be released in H&M stores on May 20th.

Check out the Summer 2010 “Fashion Against Aids” Men’s Collection after the jump.

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