“LVC looks to the past, to recreate iconic garments from Levi’s history. Made & Crafted comes from the same origins but projects forwards. It’s a modern collection with traditional sensibilities. If you like, M&C is the yin to LVC’s yang.”
Levi’s newest project, Made & Crafted, sits alongside LVC in the brand’s XX division. Steven Vogel recently interviewed the team behind the collection. It’s revealing, getting behind the design inspirations and opening up discussion about the technical details. In short, they’ve managed a new way of looking back at classic Americana.
The full feature is up on The Reference Council and well worth a butchers.