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Art April, 20 2010

OBEY May Day Pop-Up Shop at Reed Annex

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Coinciding with Shepard Fairey’s May Day Art Show opening at Deitch Projects on May 1, OBEY Clothing will launch its May Day Pop-Up Shop on Friday, April 30, 2010. From the press release:

The pop-up shop serves as both a clothing store and a visual narration of Fairey’s work to-date. Capturing the raw and rustic esthetic of the OBEY brand, the shop is designed to evoke a sense of nostalgia. Hand-stenciled vintage military jackets housed in shadow boxes and wood frame silk screens line the walls of the store. There is a collection of custom spray paint cans, showcasing some of OBEY’s most famous iconography. A collage installation of black and white photos displaying plastered OBEY images from around the world is featured along one wall; transporting viewers to the time of a first OBEY sighting.

The store features a selection of 30 hand-stenciled (at Shepard Fairey’s studio) one-of-a-kind T-shirts, limited edition Pop-up Shop T-shirts and commemorative Shepard Fairey May Day T-shirts [pictured above] based on a fine art piece from his exhibition. The May Day T-shirt will also be available at shop.obeyclothing.com and at the ACE Hotel NYC.

Additionally, the store holds a hand-selected array of men’s and women’s OBEY clothing. The curated OBEY collection ranges from clean and classic styles to more forward design, including slouchy tanks, tie-dyes, light-weight double wovens, military inspired jackets, and a wide variety of denim.

The OBEY pop-up shop is located at 151 Orchard St in Manhattan (Reed Annex) and runs through Sunday, May 16th. Stay tuned for some surprise product releases.

Take a leap for more OBEY May Day Pop-Up Shop imagery.