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Sneakers May, 10 2010

Video: Nike Stadiums – “Practice Is Everything” featuring Spike Lee

Behold a little creative nugget from the New York chapter of Nike Stadiums. Today we share a little teaser entitled “Practice is Everything”, an intimate moment with Spike Lee assist coaching his son’s soccer team, together sharing a passion for discipline and teamwork. The narrative follows the team practicing at the Sara D. Roosevelt Park field in Chinatown.

Watch for the full mini-doc to be released in the coming week on this site, directed by Jake Sumner. The stills were captured by photographer Nabil Elderkin.

Check out a series of beautiful stills and more after the jump.

nike stadiums practice is everything featuring spike lee

The first half of the NYC Stadium journey during this celebration of the beautiful game will be an installation entitled “Order and Progress” paying respect to Brazilian soccer culture through the lens of NYC. This is the mindset of our mission. Stay tuned for a barrage of new creative work cooking up at Stadium.

nike stadiums practice is everything featuring spike lee

nike stadiums practice is everything featuring spike lee

nike stadiums practice is everything featuring spike lee

nike stadiums practice is everything featuring spike lee

nike stadiums practice is everything featuring spike lee

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